21-Jul, 17:40

13:22, April 10 272 0

2017-04-10 13:22:02
Edward Enninful Is Named Editor in Chief at British Vogue

LONDON — Edward Enninful, the creative and fashion director of the American magazine W, is set to replace Alexandra Shulman as editor in chief of British Vogue, its parent company, Condé Nast, confirmed on Monday. The first man and the first black editor to take the helm of Britain’s most powerful fashion publication in its 100-year history, Mr. Enninful will begin his new role Aug. 1.

A top stylist and acclaimed fashion director who migrated to Britain from Ghana as a child, the 45-year-old Mr. Enninful is known for his cheerful demeanor, his legendary fashion covers and for having an army of loyal fans in and out of the fashion business. He received an Order of the British Empire in June for his services to diversity in the fashion industry.

Condé Nast’s international chairman and chief executive, Jonathan Newhouse, called Mr. Enninful “an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist,” and added that “by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue.”

The appointment comes three months after Mr. Newhouse named another man, Emanuele Farneti, to the helm of Italian Vogue, following the death of Franca Sozzani.

Mr. Enninful was an unexpected choice. Here are four things to know ahead of his arrival at British Vogue’s headquarters in Hanover Square:

Born in Ghana, Mr. Enninful was raised by his seamstress mother in the Ladbroke Grove area of London, alongside five siblings. At 16, he became a model for the British magazine i-D after being scouted while traveling on the Tube, London’s subway system. He has called modeling his “baptism into fashion.”

By 17, he was assisting on photography shoots for the publication with the stylists Simon Foxton and Beth Summers. In 1991, at 18, he took over from Ms. Summers as i-D fashion editor, making him one of the youngest-ever leaders of a major fashion publication. He also obtained a degree from Goldsmiths, University of London.

After two decades at i-D, Mr. Enninful worked for Italian Vogue, American Vogue and most recently W, where he was credited with bringing a more conceptualized, quirky and narrative-driven aesthetic, buoying declining advertiser interest in the magazine.

Mr. Enninful was a driving force behind the “grunge” movement of the 1990s, and he became a contributing editor to Italian Vogue in 1998. He spearheaded the magazine’s “Black Issue,” declaring his intention to end the “white-out that dominates the catwalks and magazines.” The issue was so successful that Condé Nast printed an extra 40,000 copies. Another notable shoot depicted Linda Evangelista in Chanel, her face wrapped in bandages, as if she’d just had plastic surgery.

Outside his editorial work, Mr. Enninful has guided many of the biggest fashion brands on their advertising campaigns, including Giorgio Armani, Christian Dior, Dolce & Gabbana, Mulberry, Valentino, Calvin Klein, Fendi, Gucci, Hugo Boss and Missoni.

In 2014, Mr. Enninful received the Isabella Blow Award for Fashion Creator at the British Fashion Awards. The prize commemorates a stylist, makeup artist, photographer, art director or producer for outstanding contributions to the sector.

There are few individuals as supremely well connected as Mr. Enninful, who rose through the ranks alongside peers such as the makeup artist Pat McGrath, the photographer Mario Testino and the supermodels Kate Moss and Naomi Campbell. His Rolodex extends far beyond the realms of fashion: His social media accounts groan under the weight of regular congratulations and mutual proclamations of adoration by A-list celebrities including Rihanna, Nicki Minaj and Pharrell. His Twitter profile depicts him standing with Michelle Obama. He is generally known to be gracious and friendly, characteristics that are not traditionally associated with the fashion industry’s uppermost echelons.

Although there are a handful of notable exceptions, the fashion industry has a dearth of black power players, and that had been a source of immense frustration for Mr. Enninful, who has made a considerable effort to improve things. He has made headlines with accusations of racism, including after he was assigned to sit in the second row at a couture show in Paris in 2013 when white “counterparts” were in the first.

Last year, he wore an Alexander McQueen suit and a Turnbull & Asser shirt to the ceremony for his O.B.E., awarded as part of Queen Elizabeth II’s annual birthday honors, for his services to diversify the sector. He brought along his family, and his close friend Naomi Campbell to Buckingham Palace and described the moment as “one of my proudest.”

“If you had told my 18-year-old self that this would one day be possible, He wouldn’t have believed you,” he wrote on Instagram.

He celebrated at the private Mark’s Club in the Mayfair neighborhood.

With his appointment at British Vogue, Mr. Enninful will be the first nonwhite man to edit a mainstream women’s fashion magazine.